top of page
All Posts


Are we witnessing the end of the CEO Influencer era?
Well… not really, but things are changing. Tesla has been facing boycotts and protests (AFP Photo) Tesla’s stock has been falling for...
Erivaldo Cavalcanti
Mar 5, 20252 min read


Brand Finance's Global 500 2025 is here! What lessons can we take from it?
Brand Finance's Most Valuable Brands list of 2025 has arrived. And this year, we have a few surprises. Top 10 the world's Most Valuable...
Erivaldo Cavalcanti
Feb 26, 20252 min read


Get to Know: Welcome to the Blog!
Hello there! 👋🏾 I’m Erivaldo, a marketing graduate passionate about branding, digital strategy, and consumer behavior . My history and...
Erivaldo Cavalcanti
Feb 24, 20251 min read
bottom of page